Keren & Her Team

Photo Credit: Cat Pennenga

Keren has been choreographing masterpieces her whole life. She brings you her ten plus years experience as event producer, floral designer, marketing and publicity professional, and wedding maestra. Keren Lifrak Weddings & Special Events is an event production company that serves business and private clients in Sarasota, New York and beyond.

Born in Israel, Keren launched her dance career after serving in the Air Force, touring the world as a performer, choreographer, and teacher. To further her understanding of the backstage side of the business, she assisted Zemach Productions with the Israeli tours of Aerosmith, Metallica and Guns & Roses.

After relocating to Manhattan, Keren worked as an artist and dancer, and in the restaurant business between shows. At the famed four-star restaurant Jean Georges and Mario Batali's Babbo, Keren's flair for service and design led to work with designer Preston Bailey (a frequent collaborator with Oprah and Donald Trump). Keren's designs attracted such demand, she launched her own company and built her impeccable Gotham reputation by providing spectacular arrangements gracing the New York business and social scene. She engineered hundreds of events of all types -- weddings and private parties, receptions, corporate celebrations and fundraisers, televised occasions (notably Lifetime Television's "Weddings of a Lifetime"), venues ranging from private residences at The Dakota to affairs at Madame Tussauds Wax Museum. Her prowess at marketing and PR led to a job with IMG Artists, an international leader in the arts management business, and to working with clients like Itzhak Perlman and Pilobolus.

While retaining her contacts and connections in both Israel and New York, Keren branched out again, this time to a kinder climate. Upon her arrival in Sarasota, she was recruited by the Sarasota County Arts Council to direct their annual "Arts Day." When the event broke all previous attendance records, Keren stayed on as Director of Events & Artist Services in addition to acting as a co-owner of her first events company in Sarasota before moving on to working under her own name.

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