Services: Special Events


From the beach to the grand ballroom and everywhere in between, we've created and staged beautiful, scenic weddings in sunny Sarasota and everywhere else. Our primary focus is to do what we can to make YOUR dream day unique and magical. You want romantic? You got it. You want impeccable? But of course! You want it one-of-a-kind? That's our specialty.

From our first meeting, our intention is to get to know your style and taste. Will your reception be an elegant, intimate soiree, or a sumptuous, grandiose affair? We ask for your opinions and preferences, and then we get busy bringing what was once only imagined to life.

We help you transform your vision and look after the details, from theme and location to design concepts and wedding flowers. We'll help you determine the best type of wedding for the size of your guest list, and together we'll create a once-in-a-lifetime experience for you and your guests.

Once we help you plan the scope and the tone, we set about taking care of whatever we need to so you can be free to enjoy the time leading up to the big day and the day itself. Sure, we can easily craft your wedding into an amazing event, but the best part is that we can make it worry-free and fun. And that's the best reason to hire Keren Lifrak Weddings & Special Events.

Destination Weddings

Whether you've been imagining a beach wedding or swapping vows in front of a mountainous waterfall, we can help you make it happen. Perhaps your dream involves a twinkling evening by the Eiffel Tower, or the daylight drama of Roman ruins somewhere in the Mediterranean? If you've got the desire to take your wedding guests to a different locale, you've come to the right place. Our wealth of experience plus international connections and contacts galore mean we can plan a glorious wedding almost anywhere in the world.

Floral Design

Renowned for our flower design and execution, we understand that flowers are a fundamental part of an event's décor. Wedding flowers, bridal bouquets and boutonnieres, and holiday centerpieces alike evoke certain moods and contribute to an event's ambiance. Our designs are lush, elegant, sensual, and filled with unexpected gestures that are our signature.

Drawing from nature, we love to work with color, texture, and scale. With an eye for harmony and contrast, we produce beautiful and breathtaking living art, intended to perfectly accessorize an outfit or enliven a setting or room.

Floral design is a service we provide for our wedding and event clients. And we have sometimes been commissioned by other event planners for our skill with floral designs! Our creative team has worked with many revered floral talents, including Preston Bailey, floral designer to stars such as Oprah, Joan Rivers and Donald Trump.

We're very proud of our floral design expertise and craftsmanship. Please take a peek at our Gallery to see some of the floral visions we have created for other brides and events.



From holiday parties and corporate retreats to top-notch promotional events hosting tens of thousands of visitors, special events require the same planning prowess and attention to detail as a well-executed wedding.

A professional event planner even before becoming a wedding planner, Keren develops unconventional concepts for any budget. Specializing in décor that's based on corporate branding, celebrity talent and entertainment, as well as interactive experiences, Keren has produced special events in the US and internationally. Once the theme and budget are approved, Keren and her team manage the logistical/technical details of your event. We can handle your permitting, insurance needs, audio/visual/technical needs, staging and riggings, transportation, security, etc. No event is too small or too big. As a part of our event management services, we handle any or every aspect of your event planning, bringing peace of mind to what can be a very stressful occasion!

Keren's clients include:


Since we fully believe that non-profit organizations are a vital part of any community, we want to honor the way they give back by giving to them. The first way we can do that is by offering a 15% discount to every non-profit group.

Another way is by providing pro-bono services. Beginning in 2010, Keren Lifrak Weddings & Special Events will accept applications from non-profit organizations planning events like fundraisers and festivals. Based on our personal criteria, we will choose two non-profits per year to which we will donate our team's time to consult, design, and plan an event.


We proudly support Girls Inc and the "Plage Bleu" event which will take place on November 6th, 2010


The largest misconception in the nonprofit sector is that hiring an event producer will cost an arm and a leg. Our team of experts has extensive experience working with nonprofit organizations, and producing budget-friendly events.

Planning fundraisers for charitable organizations has made us even better at what we do. We excel at stretching budgets, problem-solving, and being creative within a framework. We have a proven track record of increasing the NET profit of the events we produce. Our team will help you brand your cause by setting the right tone and ambiance for giving. We serve as a temporary extension of your organization, helping you utilize the resources you already have, bringing new ones to the table, and creating a solid plan to achieve your goals.

Keren also continues her tradition of "Flowers of Joy." Instead of tossing floral centerpieces into dumpsters at the end of a function, the team personally delivers them to hospitals and hospices to cheer up the residents.

Keren's past non-profit clients include:

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